Schedule

Ever feel like you’re caught in the middle, trying to bridge the gap between technical and non-technical teams?You’re not alone. When engineers share their brilliant ideas, it can sometimes feel like there’s a translation layer missing. Meanwhile, your non-technical team is looking to you for clarity.This talk is about closing that gap—leveraging AI tools to turn complexity into simplicity, so everyone’s on the same page and collaboration flows seamlessly.Here’s what we’ll cover:- Simplifying tech-speak with Custom GPTs: Use AI to distill lengthy conversations into clear, actionable summaries—tailored to what your team actually needs to know.- Turning clutter into clarity with my favorite AI-powered browser, Arc: Organize complex ideas into digestible insights, saving you time while keeping collaboration smooth and productive.- Streamlining meetings with my favorite AI-powered note-taking tool, Reflect: Capture key takeaways effortlessly and create concise summaries that everyone can act on.No matter your role, you’ll walk away with practical ways to make cross-team communication faster, clearer, and more effective. See you there!

Congrats! You finally got headcount and/or budget approved to build out more marketing and sales automations. Going from single-player to multi-player builds isn’t that easy though. Scaling automations comes with its own challenges: documentation, error resolution, interfacing with IT, team onboarding/off-boarding, and more.

In this presentation, Udipta will delve into the roles of both predictive and generative AI in marketing, with a strong emphasis on the importance of responsible implementation. Drawing from his experience at Salesforce, Adobe, and WPP, he will unpack the transformative potential of generative AI while underscoring the foundational strengths of predictive AI. Udipta will outline five essential strategies that marketing teams can adopt to maximize the benefits of generative AI while effectively managing its associated risks. Through practical examples and case studies, he aims to equip attendees with actionable insights to drive responsible AI adoption within their organizations.

In this session, we’ll dive into how to leverage AI tools to automate content creation at scale, starting with effective research on the questions people are asking and moving through to generating comprehensive blog content that ranks well. I’ll demonstrate how tools like Machine.AI can help build clusters of content, establish topical authority, and automate repurposing for multiple platforms, such as LinkedIn, Facebook, and Medium. Attendees will learn how to blend AI automation with personal insights to maximize impact.

Cold outreach is tougher than ever. Prospects are tuning out cold messages, channels like LinkedIn no longer perform, and buyers’ attention spans are shrinking fast. Five years ago, emails under 200 words got good replies; two years ago, it was 150 words, and today it's under 80 words. People are still open to cold outreach, but it must be concise, on point, and hyper-personalized.

What you'll learn:Discover how AI can make you a content marketing rockstar. Learn how AI tools can help you research your audience and create high-performing content in a fraction of the time.See AI content creation in action. I will share how to use AI to create compelling derivative content targeted at your core audiences.Explore the possibilities: AI for every content need. AI isn't just one thing!

From this presentation, you will learn how programmatic pages can be an important part of your marketing strategy.We will present both scenarios dedicated to SEO (how to build content at scale and what the pros and cons behind it are) and SEM (how to keep your offer up to date with the market).

Discover how to drive product innovation using user feedback and data-driven strategies. Learn practical insights from Sierrah Coleman, a seasoned Technical Product Manager, on leveraging tools and AI-powered features to enhance product success.Attendees will learn how to systematically gather and analyze user feedback to guide product development. Participants will discover methods for performing competitive analyses to understand market positioning and identify differentiation opportunities Attendees will learn how to leverage tools such as Looker for analyzing user behavior and making informed decisions based on data insights The speech will cover how AI-powered features can significantly improve search match relevance. Attendees will gain practical knowledge on how to translate user feedback and data insights into actionable product strategies